Apple Issues An Apology for Contentious iPad Pro Ad
Apple issues an apology for the contentious iPad Pro advertisement
Apple has issued an apology, acknowledging that its most recent iPad Pro commercial "missed the target."
Internet users reacted negatively to the advertisement, which Apple CEO Tim Cook shared on social media on Tuesday, claiming that it praised the devastation of human creativity and the arts by technology.
Tor Myhren, Apple's vice president of marketing communications, expressed regret in a statement to AdAge.
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"At Apple, creativity is in our DNA, and we place a great deal of importance on designing products that enable creatives everywhere." Our intention is always to highlight the various ...