In an era where prices are soaring on nearly everything, one beloved American institution, Krispy Kreme, has found a way to offer a sweet deal that harkens back to the good ol’ days—at least for a limited time. If you’ve been craving those iconic glazed donuts but aren’t keen on paying the full price for a dozen, here’s your opportunity to indulge at a fraction of the cost. Krispy Kreme’s 13-cent dozen donuts promotion has made headlines again in 2024, and in this article, we’ll break down how to get in on this deal, the reasoning behind the offer, and all the details you need to satisfy your sweet tooth without breaking the bank.
A Nostalgic Return: The History Behind the 13-Cent Dozen
Krispy Kreme has become synonymous with celebrations, joy, and, of course, indulgence. Its Original Glazed Donuts have delighted generations since the company’s founding in 1937. To honor this heritage and give back to their loyal customer base, Krispy Kreme has periodically offered promotions reminiscent of their early days.
One such recurring event is the 13-cent dozen deal, a nod to the early days when donuts were much more affordable. First introduced in 2020 as part of a birthday celebration for the brand’s 83rd anniversary, the promotion quickly became a fan favorite. Since then, Krispy Kreme has revived the offer on select dates to celebrate major milestones and holidays.
The 2024 Edition: What’s New?
For 2024, Krispy Kreme has brought back the 13-cent dozen promotion, with a few modern twists. Unlike previous years, this time around, the deal is tied to both in-store and online orders, making it more accessible than ever. Here’s how you can grab your dozen Original Glazed Donuts for just 13 cents:
- Purchase a Dozen at Regular Price: The core rule of the deal remains the same: you need to buy one dozen donuts at regular price to unlock the 13-cent deal for a second dozen of Original Glazed.
- Available Through the Krispy Kreme App: For the first time in the promotion’s history, you can now access this deal through the Krispy Kreme mobile app. Just place your order via the app, and the discount will automatically apply when you meet the purchase criteria.
- Limited-Time Window: The promotion is available for only a select number of days, typically around a special occasion, such as National Donut Day or Krispy Kreme’s annual birthday celebration. As of 2024, the deal is available between July 10 and July 13, in honor of their 87th anniversary.
- Online Orders Now Included: Previously, the 13-cent dozen was strictly an in-store promotion. This year, Krispy Kreme has expanded the offer to include online orders for pickup or delivery, a convenience that appeals to those who prefer the ease of digital shopping.
- Partner Promotions: Certain Krispy Kreme locations have partnered with other retailers, offering exclusive cross-promotions that give even more perks to loyal customers.
Step-by-Step Guide to Claiming Your 13-Cent Dozen
Navigating the 2024 Krispy Kreme promotion may seem straightforward, but here’s a breakdown to ensure you don’t miss out on this sugary deal:
- Download the Krispy Kreme App: Start by downloading the Krispy Kreme app from your app store. If you’re already a user, make sure the app is updated to the latest version.
- Check Promotion Availability: Once inside the app, navigate to the promotions section. This will give you the latest updates on when the 13-cent dozen deal is live in your area.
- Purchase Your First Dozen: Whether in-store, via the app, or online, place your order for a dozen donuts at the regular price. This can be any assortment of donuts you prefer.
- Unlock the 13-Cent Dozen: Upon purchasing your first dozen, the app will automatically apply the discount to your second dozen, reducing its price to just 13 cents.
- Pick Up or Deliver: You can either pick up your freshly glazed donuts in-store or have them delivered to your doorstep, depending on your location.
Key Dates and Locations for 2024
The 13-cent dozen deal is a time-sensitive promotion, typically running during Krispy Kreme’s anniversary celebrations or national holidays. In 2024, the deal is expected to be available from July 10 to July 13 across the United States. However, availability may vary by location, so it’s essential to check with your local store.
- Participating Locations: While most Krispy Kreme locations across the U.S. participate in the promotion, it’s worth confirming with your nearest shop. Some smaller or franchise-owned stores may have their own promotions or may not participate in the deal.
- App-Only Bonuses: In some cities, the Krispy Kreme app offers exclusive bonuses during the 13-cent dozen promotion. For example, in places like Atlanta and Los Angeles, customers can earn additional rewards points when they order through the app during the promotion window.
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Why Does Krispy Kreme Offer Such a Deal?
At first glance, selling a dozen donuts for just 13 cents seems like a money-losing venture. However, Krispy Kreme’s 13-cent dozen is more than just a promotional gimmick—it’s a calculated marketing strategy that drives sales, builds brand loyalty, and generates excitement among customers.
- Building Brand Loyalty: By offering a deal with such a significant discount, Krispy Kreme fosters a sense of goodwill with its customer base. Customers are more likely to return to the store and make additional purchases, especially if they associate the brand with nostalgic prices and fun promotions.
- Encouraging App Downloads: With a large portion of the promotion tied to the Krispy Kreme app, the company is incentivizing more customers to use their mobile platform. This allows Krispy Kreme to track customer preferences, tailor future deals, and encourage repeat business.
- Boosting Foot Traffic and Online Orders: The promotion increases both in-store foot traffic and online engagement, which can lead to increased sales in other areas. Customers who come in for a discounted dozen may also pick up beverages, additional donuts, or merchandise, which offsets the cost of the 13-cent deal.
Social Media Buzz and Community Impact
As with many of Krispy Kreme’s past promotions, the 13-cent dozen has gained traction on social media platforms, where fans and influencers alike share their experiences and enthusiasm for the deal. On Instagram, the hashtag #KrispyKreme13CentDeal has gone viral, with users posting pictures of their freshly glazed donuts and recounting their nostalgic connection to the brand.
Krispy Kreme also uses the promotion as an opportunity to give back to communities. In certain cities, for example, Krispy Kreme locations have partnered with local charities to donate a portion of proceeds from the full-price dozens sold during the promotion. This charitable angle has endeared the company even more to its customers.
Customer Experiences: Sweet Stories of Success
Customers from across the country have shared their stories of scoring the 13-cent dozen on various platforms. Whether it’s celebrating a birthday, surprising co-workers, or simply indulging in a personal treat, Krispy Kreme fans are finding creative ways to enjoy their donut windfall.
One loyal customer, Sarah from Dallas, says, “I’ve been waiting for this deal all year. I always use the promotion to get a couple dozen for my office. It’s such a small price to pay for making everyone’s day sweeter!”
Others have noted how the deal makes it easier to surprise friends and family with an unexpected treat. “My kids love Krispy Kreme, and the 13-cent dozen gives us a fun way to have a donut party at home without spending too much,” says Jacob, a father of two from New York City.
Final Thoughts: Will This Deal Stick Around?
Krispy Kreme’s 13-cent dozen promotion has become a highly anticipated event among its loyal customer base, and in 2024, the promotion continues to evolve with more digital integration and wider accessibility. While the deal is limited to specific dates, its impact is long-lasting, drawing in both new customers and devoted fans alike.
If you’re a donut lover or simply enjoy a good deal, mark your calendar for Krispy Kreme’s next 13-cent dozen promotion. With the Krispy Kreme app, online ordering options, and the continued expansion of the promotion, there’s never been an easier or tastier way to get your hands on a dozen Original Glazed Donuts.
So, whether you’re a casual fan or a Krispy Kreme aficionado, don’t miss out on this sweet opportunity to experience one of the best deals in America today!
Dwayne Paschke specializes in writing, management, development, design and Search Engine Optimization. Although he has worked for 8 years in the industry, he never found an ideal person to work with as a partner. Later, he found Sebastian Pearson, and they both found specific understanding between them. Both of them divided their tasks in this project and are running this venture successfully.